November 9, 1998


Jay Chiat and Lee Clow October 14, 1998, in New York City

The mercurial Bronx-born adman and the laid-back Southern California surfer joined forces more than 25 years ago at Chiat/Day. While the pair seemed mismatched, the combination was powerful: The hard-driving Chiat inspired Clow to reach greater creative heights, while the perfectionist Clow tempered and implemented Chiat's grandiose visions. The relationship was combative at times, but loyalty and respect held them together. Chiat left in 1995 after he sold the agency, which he founded with Guy Day, to Omnicom. Clow has gone on to achieve even more success, most recently with the 'Think Different" campaign for Apple. "We worked together for 25 years until Jay quit," Clow joked at the photo shoot. Asked whether he is retired, Chiat responded with his usual blunt retort: 'No, I'm unemployed."

Ed Meyer October 20, 1998, at Grey’s headquarters in New York City

His name conjures up one image: money. True, the Grey Advertising chief has drawn the largest salary of any CEO of a public agency. Last year alone, he raked in more than $2.5 million, and he also holds millions of dollars worth of Grey stock. But that focus obscures the fact that Meyer is also advertising's longest-running act, having served as chairman, president and CEO of Grey since 1970. Critics would say Grey lacks head-turning creative, but that may just be sour grapes. Many clients, including the mighty Procter & Gamble, have rewarded Grey time and again for being a stable shop in a business where daily ups and downs are not uncommon.

230D-016-002 Three Musketeers September 23, 1998, at the Ritz-Carlton Hotel in San Francisco

It started with $8,000 from maxed-out credit cards, a devotion to Howard Gossage and a simple notion: Assemble a group of people to create ideas more associated with individuals, art and social forces than market research, They proved that an agency could achieve creative excellence and also be wildly successful without being on Madison Avenue. Andy Berlin left the 9-year-old shop in 1992 to make his mark in New York. Jeff Goodby and Rich Silverstein have since fine-tuned their act as Goodby, Silverstein & Partners, much to the delight of those who appreciate funny, effective advertising.

The Pioneers October 15, 1998. In New York City

Somebody has to be first. Jane Newman brought account planning, the British import that promises greater consumer insight, here in the early '80s when she joined Chiat/Day. It has since been adopted by agencies large and small. Lester Wunderman had the insight to link advertising to sales when he launched Wunderman, Ricotta & Kline. The book is yet to be written on G.M. O'Connell, although the initial chapters are intriguing. The new media wunderkind who founded Modem Media now heads True North Communications' interactive agency Modem Media. Poppe Tyson. All three visionaries achieved their status, in part, by bringing new and improved thinking to tradition-bound agencies.

Ally & Gargano September 29, 1998, near Ally’s home in Connecticut.

"I'd buy a used car from him without even looking at it," Carl Ally said of longtime partner Amil Gargano in 1983. Three years later, when Ally & Gargano sold to MCA, Ally left and the two men didn't speak to each other for 12 years. The Hall of Famers, who started working together in 1955 at Campbell-Ewald, were reunited this April when Ally-who has suffered two strokes- reached out to Gargano. "We have been through so much together for so many years," says Gargano. "It's nice to be able to rekindle an old friendship." Together, the pair cultivated some of the industry's brightest talents as well as groundbreaking campaigns for Federal Express, MCI and others.