ADWEEK
WHERE ARE THEY NOW?
Industry leaders on their latest adventures.
October 30, 2000
By: David Gianatasio

(EXCERPTS)


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Arnold Rosoff with granddaughter Leah October 9, 2000, at home near Boston.

Don't look for Arnold Rosoff, who in 1946 founded the Boston‑based agency that grew into Arnold Worldwide Partners, to slow down anytime soon. At 84, Rosoff ‑retired for nearly 15 years and living in suburban Chestnut Hill, Mass.‑ remains active in community organizations such as the Service Corp. of Retired Executives. Rosoff keeps a hand in the agency business as well, serving on the board of directors of Holland Mark Advertising and public relations firm Collette Phillips Communications. The Ad Club of Greater Boston's Arnold Z. Rosoff Award, celebrating achievement in workforce diversity, was named in his honor. Rosoff's granddaughter, Leah Kenney, 24, is an account executive at Arnold on the flagship Volkswagen business. Rosoff, a decorated World War Il aviator who flew 150 missions, remains in the thick of the action at Arnold as well, sharing his wisdom and insight with CEO Ed Eskandarian and his senior management team. "They wouldn't admit it, but I was there yesterday," Rosoff joked the day after the sale of former Arnold parent Snyder Communications to French conglomerate Havas Advertising was completed.

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