THEY’RE RIGHT.



600Q-157-004

She's Monica Simon, New Traditionalist -and here she is right at the center of her world. She loves to cook. She loves family dinners. She loves Christmas so much that she spends a whole week trimming the tree. She also loves her job because it lets her contribute financially to "the family structure."

She may seem "a little old fashioned" to her teen aged daughters, but she is at the leading edge of America's newest life style. She is part of the powerful social movement that researchers call "neo traditionalism."

This movement didn't catch us by surprise. Times change, people change but the values that really matter are always there, and we've dedicated every issue of our magazine to those values for over 100 years. That's why no magazine can speak to the New Traditionalist with the authority and trust Good Housekeeping can.

America has made a new commitment to the quality of life that we have always stood for the Magazine, the Seal, the Institute.

That's why there has never been a better time for Good Housekeeping.

AMERICA IS COMING HOME TO GOOD HOUSEKEEPING

END