Thursday, September 8, 1988
SHE HAS A NEW MISSION IN LIFE – AND IT COULD SHAPE YOUR MARKETING PLAN.
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She has made her commitment. Her mission: create a more meaningful quality of life for herself and her family.
She is the New Traditionalist a contemporary woman who finds her fulfillment in traditional values that were considered "old fashioned" just a few years ago.
She is part of an extraordinary social movement that is profoundly changing the way Americans look at living and the way products are marketed. The home is again the center of American life, oatmeal is back on the breakfast table, families are vacationing together, watching movies at home, playing Monopoly® again. Even the perfume ads are suddenly glorifying commitment.
This new quality of life is the embodiment of everything that Good Housekeeping has always stood for. These are the values we have always represented the Magazine, the Seal, the Institute.
Who else can speak to the New Traditionalist with that kind of authority and trust?
That's why there's never been a better time for Good Housekeeping.
AMERICA IS COMING HOME TO GOOD HOUSEKEEPING
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