NEW YORK TIMES
THE NEW TRADITIONALISTS
Thursday, August 25, 1988

SHE STARTED A REVOLUTION – WITH SOME NOT-SO REVOLUTIONARY IDEALS.



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She was searching for something to believe in and look what she found. Her husband, her children, her home, herself.

She's the contemporary woman who has made a new commitment to the traditional values that some people thought were "old fashioned."

She wasn't following a trend. She made her own choices. But when she looked over the fence she found that she wasn't alone.

In fact, market researchers are calling it the biggest social movement since the sixties.

The quality of life she has chosen is the embodiment of everything Good Housekeeping has always stood for the Magazine, the Sea!, the Institute.

Who else can speak to the New Traditionalist with that kind of authority and trust?

Who is more committed to helping her live the life she has chosen?

That's why there has never been a better time for Good Housekeeping.

AMERICA IS COMING HOME TO GOOD HOUSEKEEPING

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