NEW YORK TIMES
THE NEW TRADITIONALISTS
Thursday, November 16, 1989

WHO SAYS YOU HAVE TO DISCARD YOUR OLD VALUES TO BE A MODERN AMERICAN MOTHER ?



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Kwisoon Lee believes that "traditions are as important as your bloodstream."

Today she is bringing up a typical American family, and feeling the same pressures and stresses of contemporary life that we all do. But she will never compromise her values, or the quality of life she wants for her family.

"We are in a transition period of modernization," she explains, "but we are still hanging on to our values. Without them, you lose your identity."

Kwisoon Lee thinks of herself as "very old fashioned," but in truth she embodies the newest social movement in America. More and more women have come to realize that having a contemporary lifestyle doesn't mean that you have to abandon the things that make life worth living family, home, community, the timeless, enduring values. That is why more and more marketers are discovering the power of Good Housekeeping Magazine.

We have always represented that traditional quality of life that contemporary women are seeking today.

Today's woman is looking for something to believe in. And more than ever, she trusts Good Housekeeping the Magazine, the Institute, the Seal.

AMERICA IS COMING HOME TO GOOD HOUSEKEEPING

END