Thursday, April 6, 1989
WHAT KEEPS A WOMAN DOWN ON THE FARM AFTER SHE’S SEEN THE BIG CITY ?
600Q-215-018
Farming doesn't require much. Just guts, skill, love, hope and the courage to believe in your own values.
"I made the decision to do whatever it takes, working on the farm, so I don 't have to take a job in town, and take away from the family life we are trying to set up here."
What's she trying to set up? Exactly what she grew up believing in.
It's a new understanding: what was once thought to be old fashioned is in fact simply timeless, and enduring.
The secret is out. And advertisers have got the message. Campbell Soup is once again M'm! M'm! Good! And the Campbell Kids are telling us about it.
Mr. Peanut is back. And hot oatmeal.
The only question today's Clairol has about the New Traditionalist is: Does she or doesn't she?
And John Cameron Swayze is back for Timex watches.
That's traditionalism -it takes a licking, but keeps on ticking.
We've kept it ticking for a hundred years at Good Housekeeping -the Magazine, the Institute, and the Seal. And now more than ever, the beat goes on.
That's why there's never been a better time for Good Housekeeping.
AMERICA IS COMING HOME TO GOOD HOUSEKEEPING
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