Thursday, August 18, 1988
A NEW KIND OF WOMAN WITH DEEP-ROOTED VALLUES IS CHANGING THE WAY WE LIVE.
600Q-060-014
There's a rebirth in America.
There's a renewal, a reaffirmation of values, a return to quality and quality of life.
We have seen it approaching, we have felt it happening, it has begun to affect our lives.
And now, suddenly, it is upon us in full force. Market researchers call it "neo traditionalism."
To us it's a woman who has found her identity in herself, her home, her family. She is the contemporary woman whose values are rooted in tradition.
The quality of life she has chosen is the embodiment of everything Good Housekeeping has always stood for. The values she is committed to are the values we have always represented the Magazine, the Seal, the Institute.
Who else can speak to the New Traditionalist with that kind of authority and trust?
That's why, there's never been a better time for Good Housekeeping
AMERICA IS COMING HOME TO GOOD HOUSEKEEPING
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