NEW YORK TIMES
THE NEW TRADITIONALISTS
Thursday, February 23, 1989

WHEN YOUR DAYS HAVE TWENTY-SEVEN CHILDRE, IT HELPS WHEN YOUR NIGHTS HAVE A SON.



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She's a teacher. And the best lesson she ever learned came from her mother.

“She was always ready to listen when I was ready to talk."

Nobody said it was easy.

But today's mother faces a tougher job than her mother ever did. Because chances are, it's not the only job she's got.

"Working mother" is statistical shorthand for the dilemma facing 65% of today's mothers, women trying to find the time to hold onto a child as well as a job.

Are we watching, as experts predicted, the final breakdown of the family?

Look again.

Maybe experts don't understand what families are all about.

Today's America is seeing a renewal and reaffirmation of family values unmatched in recent history.

And while maintaining those values may be tougher than ever, it's also more important than ever.

At Good Housekeeping the Magazine, the Institute and the Seal we've been maintaining those values for over a hundred years.

That's why there's never been a better time for Good Housekeeping.

AMERICA IS COMING HOME TO GOOD HOUSEKEEPING

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