NEW YORK TIMES
THE NEW TRADITIONALISTS
Thursday, October 12, 1989

HER BUSINESS IS GROWING NICELY – AND SO IS HER DAUGHTER.



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The Smiths NYC is the New Traditionalist version of the "Mom and Pop" store.

She designs the women's clothes, her husband designs the men's clothes they run the business together and their daughter comes straight to the store after nursery school.

It's not easy to build a business while building a family. But Elizabeth Smith is blessed with a self determined optimism.

"There's beauty in the city if you know how to find it, " she says. "And you can live a fulfilling life if you know how to do it.”

She is one of the millions of successful, contemporary women creating a meaningful quality of life in spite of the enormous stresses that today's working mothers face.

No magazine can speak to the New Traditionalist with the authority and trust of Good Housekeeping.

For four generations we've been dedicated the Magazine, the Institute, and the Seal to the values she believes in, and the quality of life she is seeking.

That's why there has never been a better time for Good Housekeeping.

AMERICA IS COMING HOME TO GOOD HOUSEKEEPING

END